Thursday, December 27, 2007

Corporate Branding - Don't Forget Your CDs!

Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the "new and more efficient" way of exchanging important information, it would seem that more companies would find it valuable to brand their CD-Rs also.

Most CD-Rs purchased by businesses come from retail office supply stores. These generic CDs usually have the logo of the retail store or disc manufacturer printed on the label. So why promote the store that sells the media? Companies are missing an excellent opportunity to brand themselves in this manner!

Another positive to branding with this type of media is in the perceived value of the media itself. People tend to keep CD-Rs because they are perceived as something of value.

To make sure that you don't miss this important branding opportunity, here is the solution! Find a CD duplication vendor who will provide your company with branded media. Yes, you too can brand your company by arranging to have your logo screen printed on each piece of blank media you purchase (ours is pictured above). Also, the quality of the media will be much higher than the media you purchased at the retail office supply store.

When artwork for your company logo is created for CD-Rs, enough room should be left on the disc to write specifics about the disc's contents, such as version number, serial number, a date, a person's name, etc. A process called Perfect Printing is an option for customizing this information after your company logo has been screen printed on each blank disc. The combination of your screen printed logo and the Perfect Printing of specific content will give your media a more professional look. Furthermore, anyone looking at your discs will see your company name over and over again.

So, what are you waiting for? Start branding your media today!!!

To find out more information visit on how to brand your CD-Rs visit

Article by: Adam Platzer Spinergy CD Replication, CD Duplication, DVD Replication, DVD Duplication, CD Screen Printing Phone: 800-333-1428

Corporate Branding and Trade Shows - 8 Tips for Marketing Managers

Trade shows are part of the marketing mix and the appearance by your firm should be a continuum of your entire marketing including advertising, public relations and events.

While you may introduce a new product or showcase a service, many firms make mistakes by not connecting the overall corporate branding with the show. How can an exhibit staff person be up to speed on what the company is doing?


1. Make sure you have information about the exhibit - what is in it, why it is there - before the show. Not the day before but as soon as you get your assignment. The exhibit manager has the responsibility to make sure the exhibit is on time and looks great - among many other duties. The marketing team decides the theme, products highlighted and rationale.

2. Read your company and division web sites. Sure, there are lots of pages but there are hidden nuggets in there that you may have forgotten or may be new to you. Here's what you may not know - attendees who are serious about meeting with you - well, they will check your web site. Best to be as informed as your prospective clients are.

3. Read all the promotional materials that you will hand out. If an attendee has a question while at the booth, your answer will not be - DUH?

4. Know what is in all the demonstrations. Are there cues to expand on the demo? Clues as to how to lead a conversation? Listen carefully and make your life easier.
Tip! Take Microsoft for instance. Here is the dominant technology company in the world with incredible Corporate Branding and they wouldn't respond to changes in consumer behavior and preferences.

5. Read advertising in your trade publications. What does your firm promote versus your competitors? Can you explain the differences?

6. While reading the trades, look for articles and releases about your company. Check your online press release section or ask the PR department about releases sent before the show.

7. Understand the role of your firm if a sponsor of an event.

8. Ask. Ask. Ask until you get answers that satisfy you. Your goal is to make you the best representative for the company you can be.
Tip! In the matter of corporate branding, a manufacturer has a number of options. He may adopt a family brand name for all his products.

Having an understanding of the broad marketing aspects before the show makes your firm well branded at event.

Julia O'Connor Speaker, Author, Consultant Trade Show Training, inc. PO Box 17155, Richmond, VA 23226 804-355-7800